It is almost that time of the year where people gather around their T.V.'s dressed in jerseys, faces painted, and the perfect snacks spread out on the coffee table. Still don't know? I'm talking about the Super Bowl, an annual American tradition celebrating big, meaty dudes fighting over a ball, and receiving brain damage instead. However, most people I know focus more on one thing: Puppy Bowl. Yes, cute little puppies running across a screen for, like, 12 hours.
This little segment, aired on Animal Planet, began as just that, except these past years it has evolved into something of a dream for companies looking to advertise on the big game day. Not only is it sponsored by pet food companies, but bigger names have also been added to the mix like AT&T, Twizzlers, Subaru, Warner Brothers, Walt Disney, and many more. Tying in to The Persuaders, the show itself exemplifies product placement, Madison and Vine, and advertising itself as a form of entertainment. An example of the product placement is Sheba cat food introduced a Sheba-brand food and toys, and a VIP suite for kitties. Madison and Vine comes from the advertising on the walls of the Puppy Bowl stadium so that every time the camera follows a little puppy you are hit with an ad, much like the stadium walls for the Super Bowl. Subaru also sponsored the "Drive of the Day" and "Kiss Cam" segment of the show. While Puppy Bowl may be a cuter, less sweatier alternative for those who could not care less about football, the puppies themselves are pretty much a foreground distraction from the real premise of the show, which is to promote big name companies.
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