In an Oreo commercial, a girl is at a skating rink and she gives her friend an Oreo because said friend was too busy texting on her phone to pay attention to what was going on. So, the friend takes the cookie and untwists the top of it, and all of the sudden they are skating on the rink and dancing with all of the strangers, it's just one big party essentially. This ad appeals to the need for affiliation because the girl and her friend are all buddy-buddy with the random roller skaters right after she took the top off the Oreo. The ad also appeals to the need for escape since the ad ends with the word "Wonderfilled" and a cartoon Oreo sitting above it, also since the friends went on a "wonder-filled" skating adventure. It uses the technique "Gestalt" because the people within the video have odd proportions, and there are not even words in it, there's only a song sung by Adam Lambert playing the whole time.
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