The Outcome of Studying Media (So Far) (Post #6)

In this class, I have learned about the many techniques used in media, particularly advertising, that are meant to display how certain products fulfill certain needs. Also, I watched a documentary about advertising and I watched my classmates pick apart ads and present the techniques used within. From, this, I've learned to be more observant and sometimes I find myself thinking about whether a commercial used this or that technique to attract a particular audience. However, it's kind of fun because sometimes I play a game with my friend where we try to guess what advertising techniques are being used, the target audience, and the needs it fulfills when we see different ads. It's just kind of creepy how certain products are marketed towards a target psychographic or demographic and companies pay a lot of money for these. Overall, I am more aware of the psychology behind marketing campaigns, and I appreciate it because I can use this awareness to protect myself from buying something I don't need.