I'm sure everyone has seen the commercials for this dating site named "FarmersOnly.com" and you probably sing the little jingle, that never fails to get stuck in your head, that goes like: "You don't have to be lonely at FarmersOnly.com." I will be analyzing a recent commercial where a man takes a woman on a date, but the date plan is just fishing on his boat. The woman in the commercial is dressed nicely and the whole time she's acting like a beezy and saying rude things like,"Ugh, when you said 'fishing' I thought you meant sushi!" and "I bet my shoes cost more than your stupid boat does!", so the guy goes on FarmersOnly, and a woman in a t-shirt and baseball cap appears and she uses a fishing line to pull the "city-girl" overboard. The man and the woman with the hat leave the other woman completely stranded while they ride off into the sunset on his aluminum boat.
For starters, this ad appeals to the need for affiliation, not necessarily in the respect of friends, but a partner in romance. They're saying that if you don't use this dating website you will end up with some rude priss-priss from the city instead of meeting the girl of your dreams with the eyes like a golden wheat field and the luscious brown hair like your favorite horse's mane. It also shows the need for affiliation because their motto is "City Folk Just Don't Get It", which pretty much means that over there at FarmersOnly you can find someone who does "get it". It fulfills this need with the use of the technique "Glittering Generalities" because their little jingle alone (stated in the first paragraph) nearly guarantees that you won't be lonely if you just use their website. The ad features only caucasian people so it's target audience is presumably young, white people who live out in the country. This ad also depicts a stereotype that people who live in cities are snobby and arrogant. This is completely untrue considering I live within a city, and I know people who live out in the country who aren't any more pleasant than the people I know here. However, people are allowed to date whoever they please, and how they go about it is their business.
https://youtu.be/hzAwU_1JzYI
For starters, this ad appeals to the need for affiliation, not necessarily in the respect of friends, but a partner in romance. They're saying that if you don't use this dating website you will end up with some rude priss-priss from the city instead of meeting the girl of your dreams with the eyes like a golden wheat field and the luscious brown hair like your favorite horse's mane. It also shows the need for affiliation because their motto is "City Folk Just Don't Get It", which pretty much means that over there at FarmersOnly you can find someone who does "get it". It fulfills this need with the use of the technique "Glittering Generalities" because their little jingle alone (stated in the first paragraph) nearly guarantees that you won't be lonely if you just use their website. The ad features only caucasian people so it's target audience is presumably young, white people who live out in the country. This ad also depicts a stereotype that people who live in cities are snobby and arrogant. This is completely untrue considering I live within a city, and I know people who live out in the country who aren't any more pleasant than the people I know here. However, people are allowed to date whoever they please, and how they go about it is their business.
https://youtu.be/hzAwU_1JzYI
The whole idea of this site is really funny to us "city folk," but its kinda brilliant. If you're a farmer, I imagine you're working really hard and live somewhere out in the middle of nowhere, so it's almost impossible to go on dates. As well, farmers need another companion who knows what its like being a farmer! Farm life isn't for everyone, so only those who live the life know what it's like! It must be pretty successful, because we all know about it! I wonder how many people sign up and end up together.
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